The book explores 6 principles involved in why things catch on: * social currency * triggers * emotion * public * practical value * stories These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral. Apr 28, 2017 - Get the full recap on our first book of The Bookshelf, Contagious: Why Things Catch On by Jonah Berger. Summary of Contagious: Why Things Catch On By Jonah Berger 1-Page Summary The book starts by laying out what the author believes are the Six Principles of Contagiousness called STEPPS: social currency, triggers, emotion, public, practical value, and stories. This is a summary of what I think is the most important and insightful parts of the book. STEPPS: Social Currency Conversation topics people use to make themselves seem more appealing (knowledgeable) to others. It may not seem like it, but we are constantly trying to make ourselves look better to others. Quotes. Contagious: Why Things Catch On Publisher: Simon & Schuster Author: Jonah Berger Price: $26.00 Format: Hardcover Length: 256 pages ISBN … A lesson or moral. To win a signed copy of Contagious: Why Things Catch On and Genius swag, add an annotation to this chapter of the book! Jonah has spent over 15 years studying how to get more word of mouth, how social influence works and how it drives products and makes ideas catch on. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. . "Contagious contains arresting -- and counterintuitive -- facts and insights. Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns." . Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. (PDF) . It’s a great read filled with useful tips and ideas. Contagious: Why Things Catch On.New York: Simon & Schuster Paperbacks. contagious why things catch on - jonah berger ... ... good . Explore 89 Contagious Quotes by authors including Billy Graham, Michelle Obama, and Tom Stoppard at BrainyQuote. Discover how six basic principles drive all sorts of things to catch on. Jonah Berger knows how to write a great book… and drop some pretty cool lines. 38 people found this helpful Chicago Style Citation. The best quotes of "Contagious: Why Things Catch On" “People don't think in terms of information. I can't speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. Explore. Cari produk Management & Business Book Import lainnya di Tokopedia. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. . My notes . Summary by Kim Hartman . Berger, J. Similar to Malcolm Gladwell's, The Tipping Point, which was published in 2000, Contagious … In this book Jonah Berger talks about why things catch on or go viral in a sense. Berger attempts to explore these mechanisms closer. 1. “Stories carry things. Contagious: Why Things Catch On. Quotes by Language. "Courage is contagious. Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch on and companies can use these to market their company and be successful with creating a buzz about their company or product. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. . Why things catch on . If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. APA Citation. Contagious: Why Things Catch On is a favourite here at ReferralCandy. . Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one … Article from stephanie-williamson.com. Contagious combines groundbreaking research with powerful stories. Contagious . Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. In today's world, where things seem to rapidly go viral, given the presence of social media, Contagious: Why Things Catch On is a study of the various factors that result in this kind of popularity. Contagious: Why things catch on.New York: Simon & Schuster. --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. When a brave … In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Jual Contagious : Why Things Catch On dengan harga Rp230.000 dari toko online OldyGoodies, Jakarta Barat. In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. All those questions lead me to one of the most practical books on marketing that I ever came across – “Contagious: Why Things Catch On” by Jonah Berger. But while people focus on the story itself, information comes along for the ride.” “Virality isn’t born, it’s made.” Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? by Kim Hartman This is a summary of what I think is the most important and insightful parts of the book. Berger, Jonah. Jonah Berger’s book, ‘Contagious: Why Things Catch On‘ breaks down the ingredients that makes stuff spread. I can’t speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. Critical Theme In Contagious: Why Things Catch On, Jonah Berger determines content can become viral by improving its social currency, associating the product with triggers, invoking emotion, increasing public presence, attaining practical value from the product, and stories revolving around the item. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Inner (2013). Some products, ideas, services, and behaviors catch on and become popular while others falter. (2012). What makes things popular? . Berger, J. 301 certified writers online. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. --Glenn C. Altschuler "The Boston Globe" "[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. It’s a topic also covered by Dr J onah Berger in his New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." We will write a custom Book Review on “Contagious: Why Things Catch On” by Jonah Berger specifically for you for only $16.05 $11/page. You'll explore the science behind why some things become popular while others fail. See more ideas about berger, jonah, gamification education. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. . They think in terms of narratives. Simply highlight the text you'd like to annotate and click We use social currency in our everyday lives. Contagious will show you how to make your product spread like crazy." Here are our favourite Jonah Berger quotes for some fresh insights and inspiration. . Dec 18, 2016 - A board with posts inspired by Jonah Berger's book Contagious: Why Things Catch On. Jonah Berger is a marketing professor at the Wharton School at the University of Pensylvania who studied how the content not only becomes popular but how it gets shared for many years. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] By Jonah Berger . Jual beli online aman dan nyaman hanya di Tokopedia. Learn More. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. 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